May
27
23:00

Appaman launches for Target making coolness more affordable

At this point, it’s not news that Target is spot-on in the designer collaboration department. They seem to keep churning out awesome new collection after awesome new collection with the hottest kid brands around. And now it’s Appaman’s turn. Hooray!

Appaman, the beloved Brooklyn-based brand with the fun-loving mascot ape is partnering with Baby Buggy for their foray into Target-world. The Appaman for Target collection is the final collection in the partnership between the retailer and Jessica Seinfeld’s charity.

The collection includes adorable onesies, ruffled tank tops with bubble shorts, and polos with matching pants, many adorned with the Appaman ape logo and in sizes from 0-9 months. I got a sneak peak at one of the onesies and was impressed with the quality of cotton–definitely soft enough for my soon-to-be-born son to sport.

And no doubt he’ll be just fine with the lower price too.

Appaman for Target will be available through June 19 at select Target stores and on Target.com. 10 percent of proceed

s from each purchase will go to the wonderful charity Baby Buggy.

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